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January 26, 2007

Marketing Article from Chris Lambrecht of Intelligent Marketing Solutions

The Providence Group wishes to provide a platform in which our best resources and our clients can exchange information and learn more about a specific topic. We have provided this blog for our community and we hope it will become a worthwhile tool for everyone.

Our first article is authored by Chris Lambrecht, a marketing consultant in Sandy Springs. His company, Intelligent Marketing Solutions, customize their marketing process to each individual client.

Three Things Every Business Owner Should Know About Marketing

August 29, 2007

Are you a Leader?

Vanessa Lowry is a connection expert and owner of Profits in Progress, connecting people, communicating appreciation and changing the world using handwritten notes. Their unique Note-Working Success System is designed to help you write 3 notes a day in less than 10 minutes. She can be contacted at vlowry@profitsinprogress.com or 678-521-8820.

Personal Connection is Key to Leadership Success

Effective leadership is derived from a relationship based on trust, communication, understanding and connection. Increasing one-on-one personal connections and building lasting relationships is the way an effective leader can increase success and transition into inspirational leadership.

The opportunity to establish a connection with another individual presents itself every day in places such as face-to-face meetings, individual phone calls, e-mail, personal letters and handwritten notes. Great leaders know that as opportunities are seized and a professional, lasting impression is made, a personal connection can be the beginning of a life-long relationship.

Handwritten notes have been proven to trigger an emotional connection between the writer and recipient. The act of taking the time to write a personalized note places this "small thing" into the "high return" category. All great leaders take the time to recognize individuals for even the smallest achievement, progress or contribution. The act of communicating through handwritten notes ranks high on the list of habits identified by successful leaders and communicators.

Read on to see how a few words in a personal handwritten note can increase your one-on-one connections, build your relationships and benefit your company's environment.

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September 18, 2007

The Providence Group Joins Forces with Get Home Atlanta!

Top 10 Reasons to Buy a New Home in Atlanta

• Home ownership is the first step to building wealth
• Home ownership qualifies you for tax deductions
• Interest rates remain low
• It is a Buyer’s Market! Builders are offering a host of value-added incentives, but hurry they won’t last long
• Return on Investment – the rate of appreciation in Atlanta is above the national average
• By owning your own home, you can live the American Dream
• Location…Location….Location - homes are available in a variety of price ranges throughout the entire greater Atlanta region
• Housing Choice – home buyers have more choices than ever before – from traditional single family homes to mixed use developments, today’s homes feature flexible designs, innovative technology & the latest products and finishes.
• Energy efficient construction techniques and products translate into savings
• Atlanta remains a hot market, ranking 4th nationally in home sales

Get Home Atlanta! sends the message that now is the time to buy a new home in Atlanta. A collaboration of the Greater Atlanta Home Builders Association, numerous new home builders and allied organizations, the campaign was launched with the support of the National Association of Home Builders to improve consumer perceptions about the state of the economy and housing market. To learn more about Get Home Atlanta! and why now is a great time to buy a home, visit www.GetHomeAtl.com.

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September 19, 2007

Meet our Professional Organizer - Sara Fisher of A Simple Space

Sara Fisher is the owner of A Simple Space, a professional organizing business working with individuals to de-clutter and simplify their homes, whether it is a home-office space, closet, garage or bedroom.

Beyond “cleaning up clutter”, A Simple Space helps its clients create solutions to fit their personalities and lifestyle, helping them to become more efficient and free up time for the things that matter most to them.

Sara coaches her clients in how to de-clutter their space, simplify their lives and make room for abundance in all aspects of their lives. As Sara discovered how simplifying and organizing can create space for abundance, she wanted to help others to discover the joy and peace of an organized home.

Her unique insight and experience in designing and implementing organization systems within the corporate environment bring and disciplined creative and light approach to any personal organizing project. As an added bonus, A Simple Space services include removing and donating all “things” deemed unwanted, unusable, or just in the way… on the very day she helps clients clear them out of their homes and offices. No second-guessing allowed.

Sara is a Certified Professional Organizer and serves as the Social Coordinator for the Georgia Chapter of National Association of Professional Organizers (NAPO-GA).

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December 6, 2007

Cut through the Marketing Clutter using Handwritten Notes

By Vanessa Lowry, Profits in Progress

How many marketing messages do you see or hear in one day? How about 300? Maybe as many as 5000? You may be one of the folks who receive over 300 emails a day – not to mention other marketing hits. While the number of times you are touched to buy may vary, it is a fact that you can’t pay attention to ALL of those messages.

So, how can a business effectively cut through the marketing clutter? In “Buzz Marketing” by Mark Hughes, he suggests that we should be more focused on “connections” than on “impressions”. Your focus should be to target a specific group of people with a strategy to connect. Ultimately, your sales will increase from better connections than from more impressions. (Think of the 80/20 rule. 80% of your sales result from 20% of the people in your contact sphere. Figure out the “who” of your 20% and CONNECT!)

Handwritten personalized note cards are a highly effective way to connect – capturing more than 99% open rate. Use this powerful tool with your targeted 20% – your top customers, key prospects and strategic referral partners who send business your way.

I have surveyed hundreds of business professionals during the past three years and 100% of them agree that a personalized handwritten note captures their attention. They are more likely to remember the sender and the message than other forms of direct mail or email. This is an effective tool to be used strategically – to make sure your message gets noticed and remembered.

Watch the on-line video interview with Vanessa Lowry and Ruth King at iBusinessChannel.com for more ideas on using handwritten notes to cut through the marketing clutter.

Vanessa Lowry is a connection expert and owner of Profits in Progress, helping businesses integrate the dynamic tool of handwritten notes into their marketing strategies and connections solutions. Her vision is to connect people, communicate appreciation and change the world using handwritten notes. She can be contacted at vlowry@profitsinprogress.com

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December 14, 2007

Is This a Good Time to Buy a Home?

The Real Estate and Mortgage Banking Industries have dominated the headlines in recent months. With so much information on TV, in the print media, and on the Internet, sometimes it’s hard to make much sense of it, and people tend to give way to a “Paralysis of Analysis”. Homes stay on the Market and many Qualified Buyers continue to “Kick Tires”…

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Continue reading "Is This a Good Time to Buy a Home?" »

December 17, 2007

Navigating the Mortgage Meltdown

by Steve Friedman, Vice President of Sunshine Mortgage Corporation

By now, everyone in America is familiar with the subprime mortgage meltdown and its after-effects on the housing market. As discussions arise, there is a tendency to point the finger at mortgage companies and loan officers for making ‘bad loans’. While some companies may have promoted and encouraged their employees to sell exotic loans for their own gain, it ignores the complexity of the problem and the consequences for borrowers as we go forward.

First, many of these creative loan products were created by large Wall Street Brokerage firms who gained tremendously by supplying the funds and then packaging the loans for resale to pension funds, mutual funds and others who believed they were buying safe, guaranteed mortgage products. The same firms buried risky loans with good loans to sell the products for the highest prices. Second, the rating agencies we all rely on to grade products for safety and risk failed to accurately assess these products or assign risk and gave out many AAA ratings. The ratings agencies and brokerage firms will face litigation for years to come for their part in the subprime story.

Third, we have to acknowledge the consumer who created the demand for more and more products which ignored the basics of sound lending practice. Fifty years ago, the consumer who wanted to buy a home worked hard to save funds for a down payment and build a solid credit history. This consumer sought to purchase a house that he or she could truly afford. Banks scrutinized the creditworthiness of an applicant who would be borrowing funds from the bank’s deposits. Banks understood that homeownership required a commitment to be responsible, and that homeownership involved years of payments, home repairs, and unexpected expenses which go beyond the excitement of closing day.

Fast forward to 2004, and we have an environment where buyers with sketchy jobs, poor credit histories, and no savings are lining up to buy $200,000 homes with nothing down and fill these homes with electronics and appliances, all due to easy credit. Although some blame can be assigned to mortgage companies who provided the loans, the evolution of this easy credit could not have occurred without the help of the Federal Reserve who kept rates artificially low, Wall Street firms and others who provided the funding and creative products, and rating agencies who failed to assess the quality of these mortgage products. Ultimately, the consumer has to accept final responsibility for applying for and accepting loans for their purchases.

The question which has been poorly addressed is: where does the mortgage meltdown leave us now? Does it affect the average borrower with good credit? What are the effects on housing?
First, much of the funding for subprime products has disappeared. Many mortgage companies who focused on poorly qualified buyers found themselves suddenly broke as their Wall Street funding disappeared. These companies were asked to buy back their bad loans which led to companies going bankrupt in unbelievably rapid succession. The Wall Street firms stopped loaning funds as it became apparent that they couldn’t package and resell these products to anyone.

Almost overnight, the funding for subprime products was gone. Then the funding for other mortgage products suffered as the risk in making each kind of loan was re-evaluated. It became apparent that adequate risk had not been priced in the interest rate of many products and for a short time, jumbo interest rates soared. In time, the interest rates have returned to more normal levels BUT the interest rate a borrower pays will be affected by his credit history. Current borrowers will probably find themselves asked for more information, and will discover that good credit results in obtaining the best interest rates. Conversely, borrowers with poor credit histories will be asked to pay higher rates for their loans.

The first time home buyers of today will still find programs with no money down, if they are qualified; but higher risk clients asked to pay higher rates will not be able to qualify. The effects on homebuilders has been evident for some time, as sales have dropped dramatically. Many of these builders grossly overestimated demand and have since cut back. The resulting foreclosures of consumers who could not afford their mortgages has resulted in more homes being added to the inventory of unsold homes.

As a lender, I am frequently asked why we can’t help the many people facing pressure due to repriced ARMS. Unfortunately, many of these borrowers have no equity (and their home may even be worth less than the purchase price) so they can’t qualify for new loans. Some large servicers have agreed to move these buyers to fixed affordable products. Some consumers are hoping for a government bailout. The effects on the housing market will take time to resolve.

For the consumer, I cannot stress enough the importance of dealing with a loan originator who will assess your needs on an individual basis. Many consumers have been empowered by the internet to learn about available products and pricing; and they prefer to make their own choices. Many consumers view mortgage products as commodities, and have not consulted with a mortgage professional. However, a home purchase is the largest item you can buy. There may be many options available to the homeowner which have never been explored. I have talked with borrowers who spent extra money to refinance when they could have achieved the same goal by making extra principal payments. Consumers who buy off the internet may acquire their intended purchase, but be uninformed about other choices.

Myth #1 Consumers can often find internet banks with no overhead who make great deals. Even internet banks have overhead and may not have the best rates. Customer service reps may have little mortgage experience and training to help you with your specific issues. You may get the loan you are shopping for, but is it the best loan for you? And, if a loan sounds too good to be true, it probably is.

Myth #2 Consumers can go to sites where many banks list their rates on different products. You can shop price yourself or submit information and have lenders contact you. The best rates are on the internet.
These sites are not impartial informational sites. Each bank you see listed has paid a large monthly sum to be listed. These lenders all pay a fee to be seen or receive your name as a lead. There is no guarantee you are hearing from the 4 best priced companies. Often, lenders list rates that few buyers actually receive, usually the best rate on a conventional fixed mortgage with an excellent credit rating. Once a consumer calls a listed company, it is not unusual to find that the rate is actually higher due to credit quality, price of the home, etc, but you have been teased with the lower rate. And, a majority of these firms are brick and mortar firms who are simply using the mortgage sites for internet advertising.

Myth #3 I hear these ads on the radio telling me I can refinance with no closing costs and save money.When a lender doesn’t charge you closing costs, the costs are still there but in a different form. The lender can charge you a higher rate than he is paying. But somewhere, the costs are paid for. How long would your business last if you worked for free? Always compare quotes carefully between lenders. Do business with someone who can adequately assess your needs and not just sell you a loan.

Myth #4 I can save money getting an ARM product or doing an interest-only loan.
There are times when different products can provide significant benefits. These past few years, the rates on ARM products have been slightly better than fixed rates and offered an alternative for buyers who were planning to live in their homes for a limited number of years. Buyers who used ARMS to buy more house than they could afford are now being squeezed as their ARM loans adjust. Shopping rate at the expense of product can be costly in the long run.

As you work your way through the home purchase process, know the qualifications of your lender and his company. Take the time to discuss all of your options and take the best choice for the long-term. Although the current problems with lending may require a stricter application process, it will hopefully prevent headaches for buyers in the future.

For more information, please contact Steve Friedman, Vice President of Sunshine Mortgage Corporation.

December 20, 2007

Safe Teen Driving Club, Inc.

When those of us who are now parents of teens were teens ourselves, the way we communicated with our parents was either face to face (often at the dinner table), from a pay phone, or from a phone wired to a wall. Now our children are able to "IM" us, text message us, e-mail us, or phone us from the middle of a field three states away. My, how times have changed!

When those of us who are now parents of teens were teens ourselves, the way we communicated with our parents was either face to face (often at the dinner table), from a pay phone, or from a phone wired to a wall. Now our children are able to "IM" us, text message us, e-mail us, or phone us from the middle of a field three states away. My, how times have changed!

Fast Forward to Now

With both parents working outside of the home, and the tendency of teens to have more after school commitments, in many families parents rarely spend more than a few minutes at a time with their teen children. More and more I hear parents say "I spend quality-time with my child in the car, where we have no other distractions." Once teens start driving however, conversations are often limited to a few minutes at a time via cell phone. Our children who drive have much more freedom and much less accountability than we did at their age.

All of this means that we as parents have greater challenges when faced with ensuring that we are raising our teens to keep themselves safe when we can't see them.

Let's face a few facts about ourselves: We are a busier generation than our parents were. We rely on our teens to drive themselves (and their siblings) more than our parents did. We are less certain about where our children are than our parents were about us, depending more on phone "check-ins" than on our physical presence with them for information.


We Used to Watch Them Take "First Steps"

When our teens were young children we played in the yard with them, showing them how to play safely. As they grew we let them go outside by themselves, but we stayed near the window watching and ready to intervene in the face of danger, until a time when we felt assured that they were capable of staying safe on their own in this limited environment. Fast forward to teens and driving. We put our children in driver's education classes so that they learn safe driving practices, laws regarding driving, and skills required to drive a car. We sit beside them as they practice supervised driving. They take a test, pass the test, and they're off! The analogous step that is missing in the teen driving process is the "sit by the window and watch" step.

Fortunately, technology has provided a device that can be installed in a car that is monitored and can phone parents when the car is being driven at unsafe speeds. It also transmits information about time, locations, starts and stops. FINALLY, we have a way to fill that gap and have that "sit by the window and watch" experience!

Monitoring or Spying?

To my disappointment, I have heard parents express discomfort about how the use of such devices is "spying" and communicates parental mistrust in their children. In all of our earlier experiences in parenting our children to independence, we have had ample occasion to watch them "test their wings" before we let them fly. When a teen begins to drive, everything changes for them at once. This is a totally new and entirely different experience. This is not an issue of trust or mistrust, nor an issue of spying. This device answers questions about how well our child has learned to keep him or herself safe. In my opinion, allowing our teens to move from completely supervised driving to completely unsupervised driving in one step, is simply withdrawing from the parenting process way too soon.

When we choose to monitor our children until we have proof that they have a track record of safety, we choose assurance for ourselves. We also provide our children with a means to buck peer pressure. Now they have excuses to behave well by saying things like; "I can't drive any faster, I'm being watched." "I have to go where I told my parents I would go." "I have to call my parents if our plans change."

What the Experts All Agree Upon

All of the child rearing experts agree that children grow into healthier and more responsible young adults when 1) their parents stay engaged with them until they leave home, and 2) when parents set and adhere to clear limits for their children.

SO...tell your teens that you monitor them. Tell them why it is important for you to be certain that they are keeping themselves safe (because you L-O-V-E them, duh!). Tell them how these services can be useful to them when peer pressure rears its ugly head. Most importantly, stress to your child how monitoring them is not a matter of mistrust, it is an opportunity to create trust in a totally new situation.

Dr. Robin Kirby, Ph.D, CCHT, Clinical Psychologist, works with The Safe Teen Driving Club to help parents minimize teen driving deaths and crashes. More information for parents and teens can be found at www.SafeTeenDrivingClub.org.

Please call the SafeTeenDrivingClub at 866-930-TEEN (8336) Ext. 201 or email Dave Shavzin.

Continue reading "Safe Teen Driving Club, Inc." »

January 7, 2008

Natural Does Not Mean “Good For You”

Natural Does Not Mean “Good For You”
By: Diana Mirkin, RD., L.D.

Smart consumers know that "All Natural" on a food label doesn't mean it's nutritious or healthful.

The list of ingredients on just about any processed food is likely to include either "natural flavors", "artificial flavors", or both. Many manufacturers try to use only "natural flavors" because critical consumers believe they are more healthful. But Eric Schlosser, author of Fast Food Nation, shows that the distinction between natural and artificial flavors is arbitrary and absurd. It's based more on how the flavor is made than on what it contains. For example, banana flavor comes from the chemical amyl acetate. If you use amyl acetate that has been distilled from bananas with a solvent, it is a Natural Flavor. If you get it by mixing vinegar with amyl alcohol, it's an Artificial Flavor. Since they are chemically identical, taste and smell the same, it's unreasonable to think that the natural flavor is healthier than the artificial one.

If you think apples don't taste the way they used to, it may be because your taste buds are now accustomed to food that tastes more like apples than apples themselves, thanks to the chemical wizards in New Jersey who create the "flavors" of chain restaurant foods and most of the foods you buy in a box or a bag. Flavoring formulae are top secret, and manufacturers are not required to list the contents on food labels. The strawberry flavor used in a fast-food milkshake has 47 ingredients.

We're not saying either natural or artificial flavors are bad for you; all of the ingredients are on the "Generally Recognized as Safe" (GRAS) list, and anyway, the amounts used are incredibly small. One drop of the chemical that provides the flavor of green pepper is enough to flavor five swimming pools full of water. But if you want food that's close to nature, use your eyes: look for fruits, leaves, flowers, stems or seeds. If someone has to print the word "natural" on a box to persuade you, it's probably not.

Tobacco, cocaine, vodka, marijuana and opium are All Natural, but you wouldn't want to feed them to your six-year-old. You may feel the same way about fast food if you read Fast Food Nation. And if you think it's your idea to buy a burger and fries, wait until you read the "Seven Styles of Nagging" your kids learn from their ads.

Fast Food Nation by Eric Schlosser, Houghton Mifflin, 2001, pp. 125-127.

Let’s just take a few simple steps to make 2008 a Happy Healthy New Year.

Contributed by Nancy Warner, Wellness Educator
800-942-1260 or www.dnwarner.com

About Expert Advice

This page contains an archive of all entries posted to The Providence Group Real Estate Blog in the Expert Advice category. They are listed from oldest to newest.

Buying Your Home is the previous category.

News and Events is the next category.

Many more can be found on the main index page or by looking through the archives.